E3 Radio and Queer News

Social Media Strategy

E3 Radio and Queer News, a Black-owned radio station and news outlet, needed a robust social media strategy to amplify their voice in the LGBTQ+ community and drive engagement around their programming and news

Transforming E3 Radio’s Social Media by Boosting Awareness and Engagement

Our team worked closely with E3 Radio to overhaul their social media presence. We created a unified content strategy that increased brand awareness, engaged the community, and promoted their daily Queer News program.

Project Goals:

  • Boost social media presence and follower engagement.

  • Promote the Queer News program to increase listenership.

  • Strengthen the brand’s connection with its LGBTQ+ audience.

How We Acheived It

  • Social Media Overhaul

    We revamped their social media pages with eye-catching graphics, relevant hashtags, and a clear content calendar that matched the tone and mission of E3 Radio.

  • Hashtag Strategy

    We created the #QueerNewsDoneRight campaign to establish a recognizable and inclusive identity for the news program.

  • Engagement

    Through interactive posts, community shout-outs, and live content, we significantly increased user interaction across Instagram, Facebook, and Twitter.

Project Results

  • 50%

    increase in social media engagement across platforms.

  • 40%

    increase in audience engagement for the Queer News program, resulting in a stronger listener base

  • #QueerNewsDoneRight

    gained traction, becoming a staple among their audience.